Belinda’s Bakery helps Salvation Army feed Fordingbridge needy

A SIMPLE loaf of bread is making a difference to the lives of those finding it hard to make ends meet in the heart of Fordingbridge.

A partnership with a local bakery allows the Salvation Army to offer free fresh bread and rolls twice a week to members of the community struggling to put food on the table.

Belinda’s Bakery donates the items to the charity on Roundhill throughout the week. The church then opens its doors to give the bread to those who need it on Wednesdays from 3pm to 5pm, and Fridays between 9am and 10am.

The bakery, a family-owned business, is inspired by a desire to reduce food waste and make a positive contribution, while strengthening its bond with the community.

Mike French, the Salvation Army’s local leader, says this partnership aligns with the church and charity’s mission of serving the most vulnerable in the community in practical ways. About 18 families have been helped every week since the partnership began.

“We are grateful to Belinda’s Bakery for this tangible act of compassion that shows kindness can make a real difference,” he said. “This simple gesture provides much-needed relief for families and individuals struggling financially, easing the burden of their grocery bills and offering a symbol of hope."

He added: “We have a family who comes and gets their week’s supply of bread for lunches for each family member for the week. This has enabled them to provide more nutritious lunches for their children, as well as having a little money each week to put aside.

“It’s something small and simple that’s making a huge difference.”

The Salvation Army link with Fareshare also ensures food from the local Tesco Express store that would otherwise be wasted goes to good use, with two donations a week of shelf stable foods that it says supports at least four local families.

The church hosts regular social events and support groups that provide a sense of belonging and reduce isolation, which can be a significant factor for people experiencing financial hardship.

These include a free 'tea and play cafe' on Monday and Friday mornings for those with preschool children, with low cost refreshments available.