NFDC launches Shop Doctor mystery shopper scheme for 2024 funded by government’s UK Shared Prosperity Fund

NEW Forest businesses can get a free health check-up later this year as the district council’s “Shop Doctor” programme makes a comeback.

Retail and hospitality businesses throughout the Forest are being urged to join in the mystery shopper opportunity.

The Shop Doctor scheme allows business owners to hear feedback about their operation to help enhance their customer experience.

NFDC’s spokesperson for economy and planning Cllr Derek Tipp said: “This scheme provides a unique opportunity for these businesses to receive independent feedback on their customer service and to identify areas for improvement. I encourage independent retail and hospitality businesses across the district to take up this opportunity.”

In 2023, 78 businesses from Hythe, New Milton, Barton, Brockenhurst and Lyndhurst took part in the programme.

Participants in last year’s Shop Doctor programme said: “It's great to have an independent report on the shop considering we are so new.”

Another said: “It’s very helpful for ongoing staff training, highlighting how with product knowledge and various sales techniques it all gives a better customer experience.”

The scheme is being funded from the government’s UK Shared Prosperity Fund and participation is free of charge for qualifying businesses.

More information is available at newforest.gov.uk/shopdoctor