NFDC planners deny advertising consent for listed Lymington High Street shop

THE owner of a clothing store in Lymington will have to remove a projecting sign outside the building after being denied retrospective advertisement consent.

In a separate application, district council planners also refused to give Made in Italy’s owner listed building consent to retain the “recently” affixed projecting sign above 7 High Street.

An officer’s report on the retrospective application said it applied to an ornate scrollwork bracket supporting a hanging sign affixed to the brick fascia on the first floor of the Grade-II listed building.

Recommending councillors turn down the application, the officer wrote: “By reason of its prominent location, excessive size and non traditional material, along with the large ornate bracket, (the sign) is an incongruous addition which detracts from and fails to preserve the character and appearance of the listed building and Lymington Conservation Area.”

The officer also said the sign would cause “less than substantial harm” to the significance of a designated asset.