Flapjackery opens its tenth store in the country in Lymington High Street

A CONFECTIONARY store has opened in Lymington selling a huge range of flapjacks along with fudge, chocolate and Turkish delight.

The shop in the High Street will be Flapjackery’s tenth in the country, and the Devon-based retailer says it represents a “significant milestone” for the brand.

Carol, who leads the business with her brother Hugh, said: “It’s been an incredible journey, growing the business. We’ve chosen towns popular with tourists for our shops, and Lymington is a wonderful thriving place with a busy high street.

“We look forward to making many new friends in this fantastic town.”

The business had humble beginnings, with founders Sally Jenkin and Carol Myott baking cakes for their local farmers’ market in 2015. Realizing the popularity of flapjacks, especially with elevated toppings and fillings like cherry bakewell, peanut butter, raspberry jam, and summer fruits crumble, they sold out at every event – giving rise to Flapjackery.

Facing the challenges of the pandemic with just one shop in Tavistock and no events to attend, the pair invested heavily online. The subsequent decision to expand with physical stores proved successful, and in the last two years they’ve opened nine shops in St Ives, Minehead, Wells, Plymouth, Bath, Fowey, Fordmore Farm Shop near Cullompton, Sidmouth, and a temporary pop-up in Dartmouth.

As part of its commitment to giving back to the community, Flapjackery Lymington has chosen as its nominated charity the New Forest Food Bank. For every customer who opts not to use a paper bag or box for their flapjacks, the company will donate 20p to the charity. Additionally, a portion of the proceeds from their special charity flapjacks will also go to the food bank.

The store can be found at 129 High Street.

For more information about Flapjackery, visit www.flapjackery.co.uk